Indira Reynaert Research, Consulting & Mentoring

Helps organizations build customer trust, exceed customer expectations and excel with conversational interface technology.

Mentors implementations of relevant strategies to build customer trust and deliver growth.

Based on customer-centric research and analytics.


  • Conversational Marketing
  • Artificial Communication
  • Chatbots, Voicebots, AI
  • Mentoring Executives
Indira Reynaert MA MEd, 
PhD Candidate
Indira Reynaert MA MEd,
PhD Candidate

Indira Reynaert is an independent Researcher, Consultant and Mentor and an experienced entrepreneur in the digital business and media domain. Based on human-centric research, analytics, boldness, and critical thinking, she mentors the implementation of conversational interfaces to build customer trust, brand value, and to deliver growth.

PhD research Conversational Marketing

As of February 2021, she is conducting a PhD research partially funded by the Research Group Marketing & Customer Experience of the Utrecht University of Applied Sciences (HU). She studies the added value of Conversational Agents, such as chatbots and voice assistants, to customer trust in brands, and the specific role of trust markers within the agent. The research is titled “Bits of Trust: How Conversational Agents build customer trust in Brands and Organizations”.

Indira holds a Master’s Degree in New Media & Digital Culture (Utrecht University, 2002) and a Master’s Degree in Coaching and Support in Change (Fontys University of Applied Sciences, 2019).

As a Mentor she is affiliated with NOBCO.



  • Belastingdienst
  • Breda University
  • Endemol Shine
  • Haagse Hogeschool
  • Kennisnet
  • Koninklijke Visio
  • Koopmans
  • KPMG
  • Ministerie van Algemene Zaken
  • RTL Nederland
  • Setar NV (Aruba)
  • Staatsbosbeheer
  • Telegraaf Mediagroep
  • Windesheim
  • Zorgplein Noord

Other Services

  • Quality Assurance in Higher Education at eejaa
  • Research supervising and Assessments at Paper Jam